The ‘I Don’t Get It’ Product

beauty blogger

Josie Maran Coconut Watercolour Cheek Gelée in Poppy Paradise

This item, and subsequent blog post, has been hovering around the ‘questionable’ stage for quite a while. I have been waiting for a eureka moment to spring into action but instead I have had no such luck. Welcome to ‘I just don’t get it’. Here I find myself with a much hyped and hard to get hold of beauty product (sold out in the States as per a lot of the good stuff) and I haven’t fallen head over heels for it. Quite the contrary actually, I honestly don’t think I really like it.  It’s innovative, promises 14 hours of colour and hydration and contains the infamous coconut water, but here I am holding my hands up and saying, sorry beauty World, this one is not for me.

Josie Maran is a brand all about eco-chic beauty. Everything the company produces is natural and socially responsible and is infused with 100% Pure Argan Oil. The oil itself is a company bestseller and beauty award winner, and the Coconut Watercolour Cheek Gelée has been praised in mags such as Allure. From the packaging to the shade selection (Poppy Paradise is a warm toned bright pinky/red) I thought I was onto a winner but as soon as you starting swatching all your dreams of holy grail status start to slip away.

My issue with this product is the colour. Beautiful in the glass pot yes, but non existent on your cheeks. When I buy a blush I kinda expect some colour payoff (shocking I know), but these gelées give you the limited side of natural. I also find this product impossible to blend. Similar in terms of the Benefit Benetint, it almost stains your skin so once applied, it can’t be moved. I wanted to adore this product and scoot it to the top of my blush list but instead it has fallen to the back of the draw as I really just don’t get it.

  • Gemma Douglas

    Oh what a shame! Very annoying when you buy something and expect great things but it just ain’t happening! Thanks for the heads up, I won’t be falling into the hype now. x

  • Glad you’ve reviewed this, I’ve heard so many good things about it and I really wanted it but if there’s no colour payoff, then no thanks! Not that I could have ever gotten my hands on it anyway!

  • Indeed, it looks lovely in the jar but once on the skin it kind of disappears, what a shame.

  • Wheather01

    I also bought the product with high hopes and loved it in the store. Once i got home, it felt like I didn’t know how to use it and tossed it to the back. Realizing I’ve spent a lot of money I took it back out and tried my fingers, stippling brush, and my beauty blender. The color def builds but you have to play with it. What I do like doing is using it as a blush base and then applying something over it. Then I dab some on my lips. It doesn’t last too long on the lips but I think it helps bring out the blush color. I’ve started to like it more and want to go back for a fall color!

    • I think I might need to give that a try – don’t want it to sit totally unloved but find it really hard to use!xx

  • Jackie

    Too bad you didn’t like it but it looks lovely. I might like it if it was natural like you said!

    Jackie | fashionxfairytale | bloglovin’

  • Amber Hunter

    That’s too bad to hear you’re having such a hard time with it! I had actually wanted to buy it but I think I might hold off for a while now!

    Lovely Notions

  • Coco

    This is how I felt about the Becca Beach Tints as well. Sooo sheer. Do they expect medium-dark skintones to spend 10 minutes using 6 layers trying to build up color?

    • This is my issue – I understand buildable colour but who wants to spend all day building the colour up?!xx

  • I was in a while back america and swatched it on my hand and as it had such little colour pay off I didn’t buy it. I thought I was the only one who felt this way!

  • Kurohana

    Shame you didn’t like it, its funny how some things may work for others but not for you. i really like this product and use it every day and i have medium/ tan skin it last through a cross fit session i’ve never had a problem with it staining my skin or being difficult to blend or color payoff but i prefer a very natural look. i like to warm it up with my fingers first and then apply it starting from the back forward and blend in circles afterwards i’ll come in with a brush and blend it out some more

    • That’s the beauty of products – they work so differently for individual people and it’s nice to know that it works for some =) Sadly it just didn’t work the same for me xx

  • Ashanti Jason

    Such a shame as it looks like such a strong pigment of colour in the pot, That definitely won’t come up on my dark skin