How to go Beauty Shopping

beauty shopping

Beauty shopping can be an overwhelming experience. The bright lights, hordes of women covered in orange makeup, never ending aisles of makeup, where do you begin? For many, perusing around a beauty hall to swatch and discover isn’t actually a moment of calm and solitude, instead you are being spritzed in all directions whilst multiple people throw the latest products in your way. I don’t know about you but that makes me want to run in the opposite direction and instead seek refuge in the safe pages of online shopping.

Don’t get me wrong – not all counters or beauty halls are like this. Times have changed and companies are getting wise to the fact ‘a hard sell’ doesn’t work in these environments. Customers are also becoming more savvy and clued up before heading into the beauty pit meaning the general marketing chat doesn’t work. Whether you are a seasoned professional or a newbie to the counters, here are some tips and tricks to ensure you get the most from the experience and aren’t left feel in a daze from those snazzy sale assistants.

  • Know what you are looking for. Come with a list or have a look online of what you are aiming to buy or what you would like to try out
  • Don’t be afraid of saying no. Although it can be uncomfortable it’s the golden word to get people to stop
  • Be honest – whether you like something or not make sure you are honest with the assistant otherwise they won’t be able to help out
  • Look at colours in daylight, those bright fluorescent lights will make shades appear distorted
  • Have a budget in mind
  • Ask for help if you need it, although counters can be busy it’s always worth asking
  • If you feel pressured to buy something, say you want to walk around and think about it
  • Go with a friend. They can also help when it comes to making a decision about a new lippy or blush colour
  • Go where you feel comfortable, Central London is always bigger and busier
  • Take your time, don’t rush into a decision or purchase
  • Pickup a rewards card for your favourite shops. It makes those beauty splurges a little bit easier to handle!
  • Look around at different stores and online for the best deals

My favourite places to go beauty shopping are John Lewis on Oxford Street or the Beauty Workshop at Selfridges. Both of those places I don’t feel pressured by sales assistants and I love the space and layout of the counters. Popular brands can be easier to buy online thanks to the hordes of people but on a quite Sunday there is nothing better than pursuing around your favourite brands.

  • I usually avoid all this and purchase online. I find it far more relaxing, more variety, I can check reviews, good deals on shipping and price etc, look up swatches. I’ve become pretty good at selecting correct colours, even foundations! Also, I find the abundance of samples that come with online orders far exceed what they may or may not throw in at the counter xx

    • The samples you get now online is incredible! Defo makes it more appealing to shop online rather than in store xx

  • Rachel Marie

    Love your tips! I mostly shop online but when I do go into the shop I tend to feel quite overwhelmed and I just want to buy everything.. so these tips will definitely come in handy!

    Rachel Coco

  • Kerm

    Great advice! I can be nerve wracking at times, especially with the scary beauty halls if you haven’t been before. I always make sure to do my research on the product before I buy, so I can’t usually be easily swayed with sales assistants. I trust fellow bloggers alot ore, because the’re more honest :)

    • Me too I always go in trusting blog reviews as opposed to what the sales assistants are telling me!xx

  • All great tips! And I totally agree with keeping a budget and asking for prices before you even go up to the till if it’s not displayed (which is annoying at some high end counters). Then you aren’t surprised!

    Erin | Erin and Katherine Talk Beauty

  • I so agree about lighting! My local Selfridges is basically underground – so frustrating! I prefer our Space NK as it’s full of natural light. I also agree about not being talked into buying things you don’t want – so many assistants at high-end counters try to do this it’s at the point I don’t want to speak to them xx

    Magpie Jasmine | Zoeva Brush Set Giveaway

    • They really push things at times and it can be hard to say no, but as soon as you do they will back off and then you can enjoy your shopping experience xx

  • Great tips, I think the best thing is to go with a budget planned so you don’t way overspend!

    Maddy, xo // UNSTITCHEDD

  • Good tips. Even a shopping addict like me gets overwhelmed by crowds… Love a good mooch around and find Bentalls in Kingston and any Space NK is great for that. Sabiha xx

  • Popsicklenomnom

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  • I always go buy my self actually, think I need to drag a friend next time!

    Annabel ♥
    Mascara & Maltesers

    • I find shopping with a friend really helps and means the sales assistants leave you alone a bit more!xx

  • I love these tips! I definitely get the going where you feel comfortable, I love just being about to browse and chat to the sales assistants when I feel like they’re not pressuring me :)

    Kate xo //

  • Am also Agree With What You say in regards to Beauty Shopping. You Share the Nice tips It use for all.

  • Great tips however as soon as I walk in they all disappear into thin air and I just want/need everything haha. xo

  • I love your blog so so so much!