Boux Avenue

Underwear – a must have for every day and something you pop on in the morning as you’re getting ready for work or about to dash out of the house. Usually an automatic function, but how often do you think about those garments you are popping on? For me, my underwear consists of staple pieces that do the trick and usually come from Marks! Sadly there’s nothing fancy going on under these clothes, but sometimes it’s nice to have a few special pieces that you might pop on when Valentine’s Day rolls into town. Like I said, underwear is not something I put a massive amount of thought into (who said practical over lacy wasn’t sexy?!) however a recent launch by none other than Mr Dragon’s Den himself, Theo Paphitis, in the terms of Boux Avenue, has me eyeing up some sparkly numbers – I know, who knew bras contained crystals these days?!

Currently in the Boux Avenue Lingerie Sale you can snap up a bra from £6 and knickers for £2. Not just that, they range from a size 30A all the way up to 40H, so every curve is catered for. To me, underwear is such a staple item that I don’t give it any thought; however it’s amazing how having something a little bit special hiding underneath can give you that slight confidence boost throughout the day. Dress to impress as they say, you might not always want to be caught in your Bridget Jones knickers! If you shop online you get free delivery on orders over £50 (or free next day delivery to a store) and free UK returns by post or in store. Also, a Boux Avenue store has recently opened in Westfield Shepherds Bush and there is always a flurry of excitement going on outside.

If your New Year’s Resolution is to vamp it up in the bedroom, or even just to buy a few pieces that give you a bit of a boost each day, Boux Avenue may just have what you’re looking for!

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